RAUMrezept.de | Fjällräven
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Category
Tradeshow
About This Project

As a leading outdoor equipment brand, with many years of tradition and a classical Swedish approach to design, Fjällräven needed an adequate corporate trade show concept.
Natural materials, representing the Swedish landscape and great flexibility in product display, were the main goals in the design process. The design concept is based mainly on wooden frames, which can serve both as backlit graphic holders or product background walls. Their arrangement and sizes vary, providing a wide variety of possible stand layouts.